5-Step-Funnel we did in Norway

We did a segmentation where:

1. Step 1 are all potential customers that have not been in contact with us.

2. Step 2 is a campaign that targets the people that have seen the movie in Step 1, but not been to the website.

3. Step 3 and 4 is remarketing based on products the customer have shown interest in.

4. Step 5 is to people that already have bought something from the store.