We did a segmentation where Step 1 are all potential customers that have not been in contact with us.

Step 2 is a campaign that targets the people that have seen the movie in Step 1, but not been to the website.

Step 3 and 4 is remarketing based on products the customer have shown interest in.

Step 5 is to people that already have bought something from the store.

If you want help with your Facebook marketing, let me know!